网络口碑诉求方式和传播方向对消费者购买意愿的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1002-980x|36|6|120-126

ISSN: 1002-980x

Source: 技术经济, Vol.36, Iss.6, 2017-01, pp. : 120-126

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Abstract