品牌资源、营销能力与新产品市场绩效的关系研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1671-8372|33|4|7-12

ISSN: 1671-8372

Source: 青岛科技大学学报:社会科学版, Vol.33, Iss.4, 2017-01, pp. : 7-12

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Abstract