电视节目插播广告收视率的逐秒分析——长度、顺序、位置的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1005-2577|volume|3|42-63

ISSN: 1005-2577

Source: 新闻与传播研究, Vol.volume, Iss.3, 2017-01, pp. : 42-63

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Abstract