基于UTAUT模型的校园文化活动微信公众号大学生接受意愿分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-6382|29|3|40-45

ISSN: 1008-6382

Source: 重庆广播电视大学学报, Vol.29, Iss.3, 2017-01, pp. : 40-45

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Abstract