电商促销策略对消费者冲动性购买行为的影响机制——冲动性购买意愿的中介作用
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1008-8075|volume|2|39-44
ISSN: 1008-8075
Source: 黎明职业大学学报, Vol.volume, Iss.2, 2017-01, pp. : 39-44
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract