电商促销策略对消费者冲动性购买行为的影响机制——冲动性购买意愿的中介作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-8075|volume|2|39-44

ISSN: 1008-8075

Source: 黎明职业大学学报, Vol.volume, Iss.2, 2017-01, pp. : 39-44

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Abstract