品牌价值观一致性如何影响在线顾客态度?——基于顾客品牌情感融入的中介效应
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1000-2154|volume|4|57-69
ISSN: 1000-2154
Source: 商业经济与管理, Vol.volume, Iss.4, 2017-01, pp. : 57-69
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract