全球品牌资产:概念,测量与影响因素

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-4950|39|1|29-41

ISSN: 1001-4950

Source: 外国经济与管理, Vol.39, Iss.1, 2017-01, pp. : 29-41

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Abstract