员工沟通行为与品牌个性的匹配性对顾客品牌态度的影响
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1001-4950|39|7|91-104
ISSN: 1001-4950
Source: 外国经济与管理, Vol.39, Iss.7, 2017-01, pp. : 91-104
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Abstract