品牌危机揭露方式对消费者品牌态度的影响研究--基于危机关联度的视角
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1005-9679|39|5|119-124
ISSN: 1005-9679
Source: 上海管理科学, Vol.39, Iss.5, 2017-01, pp. : 119-124
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Abstract