品牌意识对奢侈品购买意愿的影响——品牌熟悉度的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1005-9679|39|6|45-50

ISSN: 1005-9679

Source: 上海管理科学, Vol.39, Iss.6, 2017-01, pp. : 45-50

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Abstract