品牌负面事件的溢出效应及影响因素述评

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1671-6981|40|1|193-199

ISSN: 1671-6981

Source: 心理科学, Vol.40, Iss.1, 2017-01, pp. : 193-199

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Abstract