品牌负面事件的溢出效应及影响因素述评
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1671-6981|40|1|193-199
ISSN: 1671-6981
Source: 心理科学, Vol.40, Iss.1, 2017-01, pp. : 193-199
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract