虚拟品牌社群顾客间互动的结构维度探索及测量量表开发

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1672-884x|14|1|111-121

ISSN: 1672-884x

Source: 管理学报, Vol.14, Iss.1, 2017-01, pp. : 111-121

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Abstract