老字号品牌的本真性及其对消费者购买决策的影响研究——以八王寺汽水为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 2096-3157|volume|21|7-11

ISSN: 2096-3157

Source: 全国流通经济, Vol.volume, Iss.21, 2017-01, pp. : 7-11

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Abstract