消费动机影响下的奢侈品牌传播策略分析——以路易·威登选用“雷霆”做全球代言人为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-9306|19|1|42-47

ISSN: 1008-9306

Source: 山西财政税务专科学校学报, Vol.19, Iss.1, 2017-01, pp. : 42-47

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract