消费动机影响下的奢侈品牌传播策略分析——以路易·威登选用“雷霆”做全球代言人为例
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1008-9306|19|1|42-47
ISSN: 1008-9306
Source: 山西财政税务专科学校学报, Vol.19, Iss.1, 2017-01, pp. : 42-47
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