促进型与防御型功能声称对消费者购买意愿的影响:营养知识的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1672-0334|30|5|67-76

ISSN: 1672-0334

Source: 管理科学, Vol.30, Iss.5, 2017-01, pp. : 67-76

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Abstract