网络环境下顾客参与品牌价值共创模式与机制研究——以小米手机为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1009-6116|32|1|61-72

ISSN: 1009-6116

Source: 北京工商大学学报:社会科学版, Vol.32, Iss.1, 2017-01, pp. : 61-72

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract