感知价值对不同互补品购买意愿的影响——核心产品品牌形象的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 2095-9397|volume|24|45-48

ISSN: 2095-9397

Source: 商业经济研究, Vol.volume, Iss.24, 2017-01, pp. : 45-48

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Abstract