感知价值对不同互补品购买意愿的影响——核心产品品牌形象的调节作用
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 2095-9397|volume|24|45-48
ISSN: 2095-9397
Source: 商业经济研究, Vol.volume, Iss.24, 2017-01, pp. : 45-48
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract