多渠道整合对跨渠道顾客保留行为的影响机制研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|29|3|176-185

ISSN: 1003-1952

Source: 管理评论, Vol.29, Iss.3, 2017-01, pp. : 176-185

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Abstract