公司品牌化时代商店形象的新维度及营销效应:对属性化测量的改进

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|29|1|187-198

ISSN: 1003-1952

Source: 管理评论, Vol.29, Iss.1, 2017-01, pp. : 187-198

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Abstract