营销信息如何影响环保型产品的购买意愿——基于他人在场的调节效应分析
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1003-1952|29|1|166-174
ISSN: 1003-1952
Source: 管理评论, Vol.29, Iss.1, 2017-01, pp. : 166-174
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Abstract