唯男子与小物可诱也?品牌名称暗示性对消费者决策的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1009-6116|32|4|34-44

ISSN: 1009-6116

Source: 北京工商大学学报:社会科学版, Vol.32, Iss.4, 2017-01, pp. : 34-44

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Abstract