品牌拟人化理论最新研究进展及启示

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-8266|31|7|64-69

ISSN: 1007-8266

Source: 中国流通经济, Vol.31, Iss.7, 2017-01, pp. : 64-69

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Abstract