功能、感官、情感:不同产品体验对顾客满意度和忠诚度的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-5682|33|4|59-67

ISSN: 1007-5682

Source: 消费经济, Vol.33, Iss.4, 2017-01, pp. : 59-67

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Abstract