虚拟品牌社区感知价值对新产品购买意愿的影响机制——基于群体认同和品牌认同的双中介视角
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1007-8266|31|2|93-100
ISSN: 1007-8266
Source: 中国流通经济, Vol.31, Iss.2, 2017-01, pp. : 93-100
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Abstract