捆绑销售情境下顾客态度忠诚对转换意愿的影响机制——基于我国移动通信市场的实证分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-8266|31|2|110-121

ISSN: 1007-8266

Source: 中国流通经济, Vol.31, Iss.2, 2017-01, pp. : 110-121

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Abstract