绿色品牌真实性感知对消费者购买意愿的影响——以绿色化妆品为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-5682|33|2|79-84

ISSN: 1007-5682

Source: 消费经济, Vol.33, Iss.2, 2017-01, pp. : 79-84

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Abstract