基于情感与功能契合的品牌延伸评价

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1006-5024|36|11|19-27

ISSN: 1006-5024

Source: 企业经济, Vol.36, Iss.11, 2017-01, pp. : 19-27

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Abstract