不同消费者对品牌代言传播的多种反应关系研究
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1002-1566|36|2|287-294
ISSN: 1002-1566
Source: 数理统计与管理, Vol.36, Iss.2, 2017-01, pp. : 287-294
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Abstract