顾客品牌契合行为的心理机制研究:自我决定理论视角
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1002-5006|32|7|57-68
ISSN: 1002-5006
Source: 旅游学刊, Vol.32, Iss.7, 2017-01, pp. : 57-68
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