An Exploratory Study of Marketers’ Perceptions of Internet: Reciprocal Communication Forms as Marketing Communication Tools

Author: Park Jae-Jin   Cropp Fritz  

Publisher: John Benjamins Publishing Company

ISSN: 0957-6851

Source: Journal of Asian Pacific Communication, Vol.13, Iss.1, 2003-01, pp. : 119-139

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next