The role of language and culture in marketing communication: A study of Chinese brand names

Author: Huang Yue Yuan   Chan Allan K.K.  

Publisher: John Benjamins Publishing Company

ISSN: 0957-6851

Source: Journal of Asian Pacific Communication, Vol.15, Iss.2, 2005-01, pp. : 257-285

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next