Cultural Values Driven Segmentation in Social Marketing

Author: Raval Dinker   Subramanian Bala  

Publisher: Haworth Press

ISSN: 1049-5142

Source: Journal of Nonprofit & Public Sector Marketing, Vol.12, Iss.2, 2004-11, pp. : 73-85

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract