Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing Imperatives

Author： Mascarenhas Oswald A.J.   Kesavan Ram   Bernacchi Michael D.  

Publisher： Haworth Press

ISSN： 1049-5142

Source： Journal of Nonprofit & Public Sector Marketing, Vol.13, Iss.1-2, 2005-06, pp. : 271-291

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