Marketing Military Service Benefits Segmentation Based on Generalized and Restricted Exchange

Author： Marshall Kimball P.   Fisher Caroline  

Publisher： Haworth Press

ISSN： 1049-5142

Source： Journal of Nonprofit & Public Sector Marketing, Vol.14, Iss.1-2, 2005-11, pp. : 247-267

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Cultural Values Driven Segmentation in Social Marketing

By Raval Dinker   Subramanian Bala  

Journal of Nonprofit & Public Sector Marketing, Vol. 12, Iss. 2, 2004-11 ,pp. : 73-85

Haworth Press

Access to resources Recommend Favorite

Political Marketing Segmentation The Case of UK Local Government

By Rees Patricia   Gardner Hanne  

Journal of Nonprofit & Public Sector Marketing, Vol. 14, Iss. 1-2, 2005-11 ,pp. : 169-184

Haworth Press

Access to resources Recommend Favorite

Aligning marketing activities: production, sales and service

By T Kippenberger  

The Antidote, Vol. 3, Iss. 5, 1998-05 ,pp. : 10-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Information Extraction of High-Resolution Remotely Sensed Image Based on Multiresolution Segmentation

By Shao Peng   Yang Guodong   Niu Xuefeng   Zhang Xuqing   Zhan Fulei   Tang Tianqi  

Sustainability, Vol. 6, Iss. 8, 2014-08 ,pp. : 5300-5310

MDPI

Access to resources Recommend Favorite

Failure of an Exchange-Rate-Based Stabilization Plan in Turkey

By Gökkent Giyas   Moslares Carlos   Amiel-Saenz Rafael  

Eastern European Economics, Vol. 41, Iss. 1, 2003-01 ,pp. : 35-67

M. E. Sharpe Inc

Access to resources Recommend Favorite