Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

Author: Landreth Stacy   Garretson Judith A.   Pirsch Julie  

Publisher: Haworth Press

ISSN: 1049-5142

Source: Journal of Nonprofit & Public Sector Marketing, Vol.18, Iss.2, 2007-07, pp. : 69-91

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Abstract