Promoting Sexy Images: Case Study Scrutinizes Maxim's Cover Formula for Building Quick Circulation and Challenging Competitors

Author: Lambiase Jacqueline  

Publisher: Haworth Press

ISSN: 1049-6491

Source: Journal of Promotion Management, Vol.13, Iss.1-2, 2007-11, pp. : 111-125

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract