How Potential Tourists React to Mass Media Marketing Advertising versus Publicity

By Loda Marsha D.   Norman William   Backman Kenneth  

Journal of Travel & Tourism Marketing, Vol. 18, Iss. 3, 2005-08 ,pp. : 63-70

Haworth Press

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Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy

By Kretchmer Susan B.  

Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 37-54

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Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?

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Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 1-8

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The End of Marketing

By B Gould  

The Antidote, Vol. 3, Iss. 5, 1998-05 ,pp. : 4-5

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On Civic Marketing

By Verčič Dejan  

Journal of Political Marketing, Vol. 3, Iss. 3, 2004-10 ,pp. : 105-106

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