Mining the dominant patterns of customer shifts between segments by using top-k and distinguishing sequential rules

Author: Akhondzadeh-Noughabi Elham   Albadvi Amir  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-6070|53|9|1976-2003

ISSN: 0025-1747

Source: Management Decision, Vol.53, Iss.9, 2015-10, pp. : 1976-2003

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Abstract