Author: Shobeiri Saeed
Publisher: Westburn Publishers Ltd
ISSN: 1469-347x
Source: The Marketing Review, Vol.15, Iss.1, 2015-0, pp. : 17-37
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Child-brand relations: a conceptual framework
By Ji Mindy F.
Journal of Marketing Management, Vol. 24, Iss. 5-6, 2008-07 ,pp. :