Filling a missing link: the influence of portrayals of older characters in television commercials on the memory performance of older adults

Publisher: Cambridge University Press

E-ISSN: 1469-1779|30|5|897-912

ISSN: 0144-686x

Source: Ageing and Society, Vol.30, Iss.5, 2010-07, pp. : 897-912

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Abstract