It's not WEIRD, it's WRONG: When Researchers Overlook uNderlying Genotypes, they will not detect universal processes

Publisher: Cambridge University Press

E-ISSN: 1469-1825|33|2-3|93-94

ISSN: 0140-525x

Source: Behavioral and Brain Sciences, Vol.33, Iss.2-3, 2010-06, pp. : 93-94

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Abstract

We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.