Creating a Chinese “Miele”? Asymmetries in the Consumer Perception of Chinese and German Brands

E-ISSN： 1947-9646|1|4|30-42

ISSN： 1947-9638

Source： International Journal of Asian Business and Information Management (IJABIM), Vol.1, Iss.4, 2010-10, pp. : 30-42

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Modelling Research on Consumer Attitude Toward Car Brands

International Journal of Sustainable Economies Management (IJSEM), Vol. 3, Iss. 2, 2014-04 ,pp. : 1-15

IGI Global_journal

Access to resources Recommend Favorite

Questioning the myth of the Chinese learner

By Nield Kevin

International Journal of Contemporary Hospitality Management, Vol. 16, Iss. 3, 2004-03 ,pp. : 189-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Chinese lodging industry: problems and solutions

By Gu Zheng

International Journal of Contemporary Hospitality Management, Vol. 15, Iss. 7, 2003-10 ,pp. : 386-392

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

On the Maximum Benefit Chinese Postman Problem

By Pearn W.L. Wang K.H.

Omega, Vol. 31, Iss. 4, 2003-08 ,pp. : 269-273

Elsevier

Access to resources Recommend Favorite

Chinese Feminisms Encounter International Feminisms

By Xu Feng

International Feminist Journal of Politics, Vol. 11, Iss. 2, 2009-06 ,pp. : 196-215

Routledge Ltd

Access to resources Recommend Favorite