How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment

Publisher: Cambridge University Press

E-ISSN: 1537-5943|105|1|135-150

ISSN: 0003-0554

Source: American Political Science Review, Vol.105, Iss.1, 2011-02, pp. : 135-150

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Abstract