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Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study
Publisher: IGI Global_journal
E-ISSN: 2155-6342|5|2|39-47
ISSN: 2155-6334
Source: International Journal of Social and Organizational Dynamics in IT (IJSODIT), Vol.5, Iss.2, 2016-07, pp. : 39-47
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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