Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study

Publisher： IGI Global_journal

E-ISSN： 2155-6342|5|2|39-47

ISSN： 2155-6334

Source： International Journal of Social and Organizational Dynamics in IT (IJSODIT), Vol.5, Iss.2, 2016-07, pp. : 39-47

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Social Media Tools Adoption and Use by SMES: An Empirical Study

By  

Journal of Organizational and End User Computing (JOEUC), Vol. 26, Iss. 2, 2014-04 ,pp. : 1-17

IGI Global_journal

Access to resources Recommend Favorite

Social Media Use in the Workplace: A Study of Dual Effects

By  

Journal of Organizational and End User Computing (JOEUC), Vol. 28, Iss. 1, 2016-01 ,pp. : 15-31

IGI Global_journal

Access to resources Recommend Favorite

A Study on the Environmental Campaigns in Traditional and Social Media

By  

International Journal of E-Politics (IJEP), Vol. 9, Iss. 1, 2018-01 ,pp. : 29-47

IGI Global_journal

Access to resources Recommend Favorite

Advertising to children and social responsibility

By Preston Chris  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 6, Iss. 4, 2005-01 ,pp. : 61-67

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising social security fraud

By Grover Chris  

Benefits, Vol. 13, Iss. 3, 2005-10 ,pp. : 199-205

Policy Press

Access to resources Recommend Favorite