A Theoretical Model for Testing New Product Sales Velocity at Small Format Retail Stores

Author: Sandoh Hiroaki   Larke Roy  

Publisher: Edp Sciences

E-ISSN: 1290-3868|36|2|157-172

ISSN: 0399-0559

Source: RAIRO - Operations Research, Vol.36, Iss.2, 2010-03, pp. : 157-172

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Abstract