ENTERING A FOREIGN MARKET WITH A NEW PRODUCT THE CASE OF A NEW SAKE PRODUCT LAUNCHED IN AUSTRIA BY A SMALL/MEDIUM SIZED COMPANY. THE THEORETICAL APPROACH

Publisher： GSE Research

E-ISSN： 2051-3631|9|3-4|369-382

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.9, Iss.3-4, 2007-01, pp. : 369-382

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