THE IMPACT OF RELATIONSHIP MARKETING STRATEGY ON HOST COMMUNITY THROUGH SPECIAL EVENTS AND FESTIVALS

Publisher： GSE Research

E-ISSN： 2051-3631|9|3-4|47-55

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.9, Iss.3-4, 2007-01, pp. : 47-55

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