Publisher： Common Ground Publishing
E-ISSN： 1447-9540|15|5|307-318
ISSN： 1447-9494
Source： The International Journal of Learning: Annual Review, Vol.15, Iss.5, 2008-01, pp. : 307-318
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Abstract
This paper is based on the study that was conducted in Uganda to determine whether television HIV/AIDS education addresses the needs, experiences, and expectations of the urban youths. Based on the interpretist framework, which stipulates that all knowledge is socially situated, the study sets out to determine whether television HIV/AIDS presentations accommodate the voices, experiences, and discourses of the youths as a marginalized group. A qualitative approach based on focus groups and personal interviews was used to collect data. A total of 44 male and female participants within the age bracket 15-24 were divided into 4 focus groups. They were shown drama skits typical of those used for television HIV/AIDS education programs. They were requested to analyze the skits to determine whether the skits addressed their experiences and expectations. Personal interviews were also administered to staff of the Department of Education, television stations personnel, and staff of NGOs to solicit their views on the way the youths experience and value Television HIV/AIDS programs. Transcripts from focus groups and individual interviews were analyzed at both a conversational and a thematic level, in order to examine the processes by which audience group’s value and construct the meanings out of these television programs. The findings suggest that the prevention messages and the values propagated by television HIV/AIDS education are detached from the experiences and the world views of the urban youths. From the perspective of the Uses and gratifications theory of television viewing, it is proposed that educators should involve the target audiences while developing HIV educational programs such that the programs are tailored to the experiences and perspectives of the target audience.
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