Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence

Publisher: Edp Sciences

E-ISSN: 2261-2424|24|issue|01004-01004

ISSN: 2261-2424

Source: SHS Web of Conferences, Vol.24, Iss.issue, 2016-02, pp. : 01004-01004

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Abstract