A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards

Author： Borrego-Jaraba Francisco Garrido Pilar Castro García Gonzalo Cerruela Ruiz Irene Luque Gómez-Nieto Miguel Ángel

Publisher： MDPI

E-ISSN： 1424-8220|13|5|6334-6354

ISSN： 1424-8220

Source： Sensors, Vol.13, Iss.5, 2013-05, pp. : 6334-6354

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